The story goes that market researcher James Vicary conducted an experiment to prove the effectiveness of subliminal messages.
Vicary exposed movie-goers to short subliminal messages containing the phrases “Eat Popcorn” and “Drink Coca-Cola” that were believed to have increased sales for those particular products. When challenged, Vicary was unable to replicate the results and was forced to admit that the data was too small to be of any real or lasting significance. Whether or not these messages did influence the audience, the story and its reported outcomes helped to spur on investigation into how our brains work.
Things have moved on a great deal since Vicary’s time. New technology has made it possible for researchers to study what happens in the human brain in incredible detail. fMRI (functional magnetic resonance imaging) machines are able to map the activity of the brain by detecting changes in blood flow as brain activity varies. What many of these researchers are trying to discover with these techniques is the extent to which the subconscious brain influences the decision-making process. It has even resulted in the creation of a whole new branch of scientific study, called neuroscience.
So Do Subliminal Messages Work?
Here’s what we know so far…
Our brain has two distinct sides to it, the conscious and the subconscious. For many years we believed that every decision we made was done so in a rational manner, consciously chosen by us. But new research (check out Leonard Mlodinow’s book ‘Subliminal: How Your Unconscious Mind Rules Your Behavior’) is challenging that idea in a big way.
It now appears that your subconscious mind is the control center, thought to be a million times more powerful than the conscious mind. Scientists are suggesting that every action you take, and every decision you make, is the result of a set of subconscious processes. So even though you think you’re making conscious, rational decisions, your subconscious is actually feeding that information to its less potent cousin.
For anyone interested in the application of subliminal messaging technology, that’s a significant fact. We now know for certain that the subconscious is the boss, the bit of our brain that’s in control, running our lives and informing our behavior. It therefore makes more sense than ever to find ways to use that knowledge that will enable people to make real changes in their lives.
Hungry for Answers
There’s still a long way to go and plenty more to be discovered, but one thing is certain. Any tool or technique that manages to infiltrate the subconscious mind has a good chance of helping people take more control over their lives. Research clearly indicates that, in order for any kind of serious change to take place, the subject has to be motivated to make that change happen. It seems perfectly logical then that with the right incentive and access to bona fide, reputable subliminal recordings, it should be relatively easy to eliminate bad habits, boost brain power, infuse yourself with energy, or any of hundreds of other improvements.
So is it the message that’s important, or the motivation? In the end, what matters is the result. More and more people are turning to subliminal messaging technology to improve the quality of their lives – and as long as it works for them, that’s all the justification the technology will ever need. To take advantage of subliminal messages, check out the Subliminal360 app for your PC at https://subliminal360.com/homepage/a/Kjh71Can